Welcome back to episode two of me dragging myself becoming my own Content Constellation client and updating my 9-grid.
Where we last left off…
In episode 1, I walked you through all things 9-grid and the plan for this series.
About the cobbler's kids' shoes...
Welcome back to Ground Control to KP, a series where I become my own Content Constellation client and update my 9-grid, taking y’all along with me.
The two questions I always ask myself before marketing ANYTHING
What is my number 1 goal?
Who is my ideal client that can make that goal happen?
When I first created my 9-grid, my number 1 business goal was to book more Content World clients. Thus, most of my content within the 9-grid speaks to that offer.
I focused primarily on the small biz peeps that have an ongoing relationship with IG and stressed the importance of having a social strategy as a small biz.
My number 1 goal NOW is to book more Content Constellation clients
My 9-grid? Not looking so relevant anymore!
Also ,in case you’re wondering, for both Content World and Content Constellation, my ideal clients are deeply weird and radical business owners with social media angst and a longing for their online presence to reflect who they truly are.
The biggest difference between each offering is whether or not someone wants to continually show up on IG and their specific feelings about the platform.
IG audit o’clock
I went post-by-post asking myself:
Is this post relevant to my current business goal?
If it is, is there anything I want to tweak or refine?
Here’s a quick look at how that played out.
Pinned post 1 - Welcome to Jupiter Content Co. ❌
Your first pinned post should be top priority. Like the A1 of a newspaper1, top left is where most folks2 start reading.
My ‘Welcome to Jupiter Content Co.’ post says nothing about the 9-grid or my content constellation offer…oops!
Priority level - 🔥🔥🔥
Might need to fix this before we do literally anything else
Pinned posts 2-3 - Jupiter Gospel and About KP ✅
These still apply and showcase my values and personality 😎
Post 6 - Content Constellation mini sales page ❌
[Quick aside: if you’re wondering why this is labeled as “Post 6” it’s because this is the order the posts have to go up to show the gradient properly]
Structurally, this post is great, but I have more to add to it/testimonials to sprinkle in.
Priority level - because of the nature of the gradient background, I have to post everything in a specific order so priority doesn’t really matter; it all has to go up LOL.3
Post 5 - Meta Leftist Ask Jupiter ↘️
Clearly, I love this post and I think it’s a great representation of my values and expertise! I’m going to bump it down to the bottom row, which does involve changing out the background on the title slide 😞
Post 4 - POV we work together ❌
I still think this is super cute, but I have more testimonials, and I think they work better in the context of a case study vs just standalone screenshots.
Post 3 - Hot take ❌
While I still really like this thread, I def feel like I can update it with something stronger!
Post 2 - if you’re reading this… ❌
This was my 9-grid launch and explainer, love her, but it no longer makes sense in the context.
Post 1 - Saw Trap ❌
No longer really speaks to my overarching goal
Focuses more on pain points than pleasure points! I’m trying to move away from pain point marketing, no matter how good my Jigsaw joke was.
I had a feeling we’d have to overhaul the dang thang, but this confirms it!
We’re going to be redoing most of my 9-grid together!! Yay!!!
Could I be spiraling rn about having to redo approx 7 posts? Yes. Am I? Literally no! I created the Content Constellation process for this EXACT moment hehe.
*charli xcx voice* strategy lessons 4 u
What you can take away from this:
Your Instagram should serve your current goals, not your past ones
The "A1 of the newspaper" principle (aka your top left post) is what most folks explore first!
Check your content regularly to ensure you’re talking about the right thing and speaking to the right people
If you’re currently feeling very seen w.r.t your IG presence, let’s build you a Content Constellation
Stay tuned for next time, where we’ll whiteboard out the replacement posts and start making the content 😮
If you have made it this far, I have a gift for u 🤲 🎁
if you remember 9/11, you probably know what I’m talking about!
I recognize this is not true for all languages but IS true for English, the only language I work in
Why keep the gradient background? why not just embrace the mosaic?? I don't know I’m a Libra rising and I’m obsessed w the way it looks right now sigh
